1. Scope of this Privacy Policy

This Privacy Policy explains how PureArcDesign collects, uses, processes, shares, and stores information when you visit purearcdesign.com, create an account, request a consultation, communicate with us, or purchase our products and services.

Our online store is hosted through Shopify. Shopify may process personal information as part of providing the storefront, checkout, payment, security, and commerce services. More information about Shopify's privacy practices is available in the Shopify Consumer Privacy Policy.

2. Information we collect

Depending on how you interact with us, we may collect:

• contact information, including your name, email address, telephone number, billing address, and delivery address;
• account information, login details, preferences, and saved shopping information;
• order and transaction information, including products, custom specifications, payments, refunds, shipping, and customer-service history;
• custom design information, including ring size, engraving, stone preferences, sketches, photographs, reference images, and messages you send us;
• device and usage information, including IP address, browser type, device identifiers, cookie identifiers, pages viewed, interactions, referring pages, and approximate location;
• marketing preferences, reviews, survey responses, and other information you choose to provide.

Please do not provide sensitive personal information unless it is necessary for a specific request and we have asked for it.

3. How we collect information

We collect information directly from you when you place an order, complete a form, send an email or message, upload a reference image, create an account, subscribe to communications, or contact customer service.

We also collect certain information automatically through cookies, server logs, pixels, analytics tools, and similar technologies. We may receive information from Shopify, payment processors, fraud-prevention providers, shipping carriers, advertising partners, social media platforms, and other service providers where permitted by law.

4. How we use information

We may use personal information to:

• provide the website, checkout, customer account, consultation, custom design, and jewelry services;
• process payment, produce orders, arrange delivery, provide tracking, handle returns, and offer aftercare;
• communicate about designs, approvals, order status, security, policy changes, and customer-service requests;
• personalize the shopping experience and remember preferences;
• operate, troubleshoot, analyze, secure, and improve our website and services;
• detect and prevent fraud, misuse, unauthorized transactions, and other harmful activity;
• send marketing communications where you have consented or where otherwise permitted by law;
• comply with legal, tax, accounting, regulatory, and dispute-resolution obligations.

5. Legal bases for processing

Where applicable data-protection law requires a legal basis, we process personal information because it is necessary to perform a contract with you, take steps at your request before entering a contract, comply with a legal obligation, protect vital interests, pursue legitimate business interests that are not overridden by your rights, or because you have given consent.

You may withdraw consent at any time where consent is the legal basis, without affecting processing that occurred before withdrawal.

6. How we share information

We may share personal information only as reasonably necessary with:

• Shopify and providers supporting our storefront, checkout, hosting, security, and commerce operations;
• payment processors, banks, fraud-prevention providers, and transaction-service providers;
• shipping carriers, customs brokers, logistics providers, insurers, and fulfillment partners;
• manufacturing, sourcing, CAD, engraving, repair, and quality-control partners involved in completing your order;
• email, messaging, analytics, advertising, and customer-support providers;
• professional advisers, auditors, insurers, regulators, courts, or law-enforcement authorities where required or appropriate;
• a buyer, successor, or relevant adviser in connection with a merger, acquisition, financing, restructuring, or sale of business assets.

We do not sell personal information for money. Some analytics or advertising activities may be treated as "sharing" or targeted advertising under certain privacy laws, and applicable opt-out rights may be available.

7. Payments

Payments are handled by Shopify and authorized third-party payment providers. Payment card details are transmitted to and processed by those providers according to their security and privacy practices. PureArcDesign does not intentionally store complete payment card numbers on its own systems.

8. Cookies, analytics, and advertising

Cookies and similar technologies help operate checkout, keep the website secure, remember preferences, understand traffic, measure performance, and support marketing. Some cookies are necessary for the website to work, while others may be optional depending on your location.

You can use available cookie controls or adjust your browser settings to block or delete cookies. Blocking essential cookies may prevent checkout, account, or other website features from working correctly. Where supported and legally required, we may recognize browser-based opt-out preference signals.

9. Communications and marketing choices

We may send transactional messages about orders, payments, security, delivery, account activity, or policy changes. These communications are necessary to provide requested services.

You can unsubscribe from promotional email by using the unsubscribe link in the message or by contacting us. Even after opting out of marketing, you may continue to receive transactional or service-related messages.

10. Data retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, including completing orders, providing warranty or aftercare support, maintaining business and tax records, preventing fraud, resolving disputes, and complying with legal obligations.

Retention periods vary according to the type of information, the nature of our relationship with you, and applicable legal requirements. When information is no longer required, we may delete, anonymize, or securely dispose of it.

11. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure. However, no internet transmission or storage system can be guaranteed completely secure.

You are responsible for keeping account passwords confidential and for notifying us if you suspect unauthorized account activity.

12. Children's privacy

Our website and services are not directed to children under 18, and we do not knowingly collect personal information directly from children. If you believe a child has provided personal information to us without appropriate authorization, please contact us so we can review and delete it where required.

13. Your privacy rights

Depending on where you live, you may have the right to request access to personal information, correction, deletion, portability, restriction, objection, or withdrawal of consent. You may also have the right to opt out of certain targeted advertising, sale, or sharing activities and to appeal a decision about a privacy request.

To exercise a right, email us using the address below and describe your request. We may need to verify your identity before responding. Authorized agents may submit requests where permitted by law. We will not discriminate against you for exercising an applicable privacy right.

14. International data transfers

PureArcDesign, Shopify, and our service providers may process information in countries other than the country where you live. Those countries may have different privacy laws. Where required, appropriate safeguards are used for international transfers, such as contractual protections or other lawful transfer mechanisms.

15. Third-party websites and services

Our website may contain links to websites, platforms, or services that we do not control. Their privacy practices are governed by their own policies. We encourage you to review those policies before providing personal information.

16. Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes in our services, technology, legal obligations, or business practices. The latest version will be posted on this page with a revised update date. Where required by law, we will provide additional notice of material changes.

17. Contact us

Questions, concerns, or privacy requests may be sent to [email protected]. Please include enough information for us to understand and respond to your request.